Reach upwards of 250,000 people
We are excited to offer you a sponsorship to the 29th Anniversary of the Hampton Bay Days Festival held on Friday, September 9, 2011 – Sunday, September 11, 2011 in Downtown Hampton. Our mission is to create a family-oriented festival that educates visitors about the importance of the Chesapeake Bay and its natural resources. Last year, the festival brought upwards of 200,000 people to downtown Hampton to attend this unique, three-day family festival. Attendees enjoyed national recording artists, educational hands-on activities, environmental children’s activities, entertainment, arts and crafts, fireworks, and much more; all free and open to the public.
We commission an independent, professional intercept survey of our visitors. We have festival visitors from as far north as Maine and Massachusetts and as far south as Florida. Overall, the economic impact of the Bay Days festival on the community was over $1 million.
This year, our sponsorship levels have expanded to include multi-media and social medias, such as Facebook and Twitter. These levels also include sponsored newspaper advertising along with radio, television and other print opportunities. As a sponsor you will have the opportunity to use the Hampton Bay Days logo in promotional advertising for your business. The projections for our advertising campaign will reach the majority of residential households and businesses in the greater Hampton Roads area.
As a Sponsor, some of your benefits will include: on-site presence with booth space, banners/signs in the festival area, logo placement in all of Hampton Bay Days advertising, logo placement in “Program of Events” and newspaper advertising, tickets to the Commodore’s Gala, passes to VIP/Sponsor Hospitality area, VIP parking passes, Gold Row seating passes (Main Stage), Backstage passes for Sponsored Stage (if available with artist), Hampton Bay Days Commemorative Posters and more. Please note that benefits received are based on level of participation.
Bay Days Benefits Can Include:
- Premier on-site presence with preferred sponsor booth space
- Banners/signs displayed in high visibility/traffic areas
- Logo placement on Bay Days website with link to your company website
- Logo in 120,000+ official “Program of Events” distributed via Daily Press, Labor Day Weekend (Sunday edition)
- Logo placement in Bay Days print advertising
- Company mention in radio and television advertising (depending on level of Title sponsorship)
- Tickets to the Commodore’s Gala - a high-profile, invitation only sponsor networking event held at the Crowne Plaza Hampton Marina Hotel
- Passes to VIP/Sponsor Hospitality Area
- VIP Parking Passes
- Gold Row Passes for seating in front of the main stage
- Bay Days Commemorative Posters and more
Added Value: Your cost per thousand has added value because we put you in front of a quality audience. On average, the survey results we commissioned show that over 59% of the attendees were between the ages of 26 and 49 and more than 60% of our guests had an annual household income greater than $50,000. Overall, the economic impact of the Bay Days festival on the community was over $5 million.
Demographics
The City of Hampton, the fifth largest metropolitan area in the southeast US, is located in the heart of Hampton Roads. With direct and easy access via I-64 and I-664, Hampton anchors the southern end of the Chesapeake Bay. Founded in 1610, it's one of America's oldest cities.
Our three-day festival brings upwards of 250,000 people to downtown Hampton. Celebrating our 27th year in 2009, Bay Days offers a very loyal audience. Bay Days appeals to a family audience, nearly 44% of our attendees attend with children under the age of fourteen, and almost 60% of our attendees are between the ages of 26 and 49.
Our mission of encouraging stewardship of the Chesapeake Bay gives our sponsors the opportunity to be associated with a large three-day festival that has a serious purpose, the preservation of the Chesapeake Bay.
- Hampton Roads Population: 1,634,206)
- 49.3% Male and 50.7% Female)
- 45 % of attendees are between ages 30 and 49)
- Median family income is $55,900)
- Education 79.1% high school graduate or higher, 20.1% bachelor’s degree or higher)
- Race: 61% Caucasian, 31% African American, Other 8%)
Source: U.S. Census and Hampton Roads Economic Development Association
Attendance Profile
The combined Hampton and Newport News population is 325,578 and about 62% of our 250,000 attendees come from these two cities. Approximately, 31% are from other Hampton Roads cities with Virginia Beach, Yorktown, Norfolk, Portsmouth, Williamsburg, and Richmond ranking the highest. About 7% of our festival attendees come from other regions of Virginia and from out of the state to attend Hampton Bay Days.
If you would like to be a sponsor, contact the Hampton Bay Days office.
E-Mail: cmasterstaff@hampton.gov
Address & Phone Hampton Bay Days:
34 Wine Street, Suite A
Hampton, VA 23669
Telephone: 757.727.8314
Fax: 757.727.8313
Source: 2006 Hampton Bay Days Survey, Intercept Survey Results, Research Manager, Hampton Roads Convention & Visitors Bureau
*Please note that benefits received are based on level of participation. Voted Best Waterside Event in the 2006 Best of the Bay competition - Chesapeake Bay Magazine Listed as one of the top 200 events in 2007 - Discover America
